Don’t Let Your Brand Drown in a Sea of Prompts – Three Financial Firms That Got it Right
I’ve spent a long time arguing that most wealth management firms — especially small to mid-sized RIAs — do a terrible job of differentiating…
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Advisor Guidance team
Creative Director
Chris Protzmann is the Creative Director and founder behind our studio’s web and brand strategy. With a background in New Media from the University of Maine and over a decade of experience in design and development, Chris has led hundreds of website and branding projects across a wide range of industries. His work blends creative direction with technical execution—bringing together custom WordPress development, visual design, and strategic thinking. Chris brings a sharp eye for detail, a collaborative approach, and a deep understanding of how to build brands that connect and convert.
10 articles
I’ve spent a long time arguing that most wealth management firms — especially small to mid-sized RIAs — do a terrible job of differentiating…
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RIA Firm Naming 101 Coming up with the perfect brand name for your investment advisory firm is often a lot harder than it sounds.…
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RIA Firm Logo Design 101 First impressions matter—especially in the world of financial advising where trust, professionalism, and credibility are everything. For Registered Investment…
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Having a website for your RIA firm is essential. But just how critical is it for growing your firm? According to a recent eMoney…
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Developing a brand is one of the most important steps to ensure your RIA firm’s success. Still, many investment advisors fail to allocate the…
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When it comes to attracting new clients for your RIA firm, content is king. According to research conducted by Demand Metrics, content marketing costs…
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What is the best way to grow your startup RIA firm? Before we answer that question, it’s important to first understand that there are…
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Picture this scenario: A potential client in your area is on Google looking to hire a new financial advisor to get a professional’s perspective…
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How RIA Firms Can Use Google Business Profiles for Growth Increasing your visibility across Google is a key step to boosting your RIA firm’s…
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If you are starting a new Registered Investment Advisor (RIA) firm, you probably already know that meeting the numerous compliance and legal requirements can…
Read articleChris Protzmann is the Creative Director and founder behind our studio’s web and brand strategy. With a background in New Media from the University of Maine and over a decade of experience in design and development, Chris has led hundreds of website and branding projects across a wide range of industries. His work blends creative direction with technical execution—bringing together custom WordPress development, visual design, and strategic thinking. Chris brings a sharp eye for detail, a collaborative approach, and a deep understanding of how to build brands that connect and convert.