What Is an Investment Adviser Representative (IAR)?
While Form ADV registers the firm itself, each individual providing advisory services on the firm’s behalf must separately qualify and register as an Investment Adviser Representative (IAR), typically through Form U-4. Qualification is usually satisfied by passing the Series 65 exam, or the Series 66 combined with the Series 7, or by holding a recognized professional designation that many states accept as an exam waiver.
IARs are subject to the firm’s Code of Ethics and Written Supervisory Procedures, and depending on their role, may also be classified as access persons with additional personal trading reporting obligations. In states that have adopted continuing education requirements, IARs must also complete ongoing CE credits to maintain their registration.