The Four Most Important Marketing Pages on Your RIA Firm’s Website
Having a website for your RIA firm is essential. But just how critical is it for growing your firm? According to a recent eMoney Consumer Marketing Survey, 98% of respondents indicated that a firm’s website played an important role when choosing a financial advisor. This finding should be pretty eye-opening to any investment advisor who […]
Why RIA Firms Should Avoid Me-Too Branding
Developing a brand is one of the most important steps to ensure your RIA firm’s success. Still, many investment advisors fail to allocate the time and resources necessary to develop an identity that accurately reflects their firm. Instead of embracing the brand-building process as an opportunity to position the firm’s uniqueness and gain a competitive […]
How RIA Firms Can Develop a Content Marketing Strategy that Nets New Clients
When it comes to attracting new clients for your RIA firm, content is king. According to research conducted by Demand Metrics, content marketing costs 62% less than traditional marketing and generates about three times as many leads. The fact is, nearly every person who uses the internet is looking for answers. And it’s a safe […]
How to Grow Your RIA Firm Organically Using Proven Practices
What is the best way to grow your startup RIA firm? Before we answer that question, it’s important to first understand that there are two primary methods to scale your registered investment advisor (RIA) firm. These two growth channels are defined as organic and inorganic processes. Business growth from the organic process is homegrown. It […]
How to Design the Best RIA Firm Website: A 6 Point Checklist
Picture this scenario: A potential client in your area is on Google looking to hire a new financial advisor to get a professional’s perspective on their existing portfolio and to explore new investment opportunities. When they search, “investment advisor” they come across a listing of Google Business Profiles that link to each firm’s website. When […]
How RIA Firms Can Use Google Business Profiles for Growth
How RIA Firms Can Use Google Business Profiles for Growth Increasing your visibility across Google is a key step to boosting your RIA firm’s online brand presence and improving your company’s lead generation efforts. One essential, but often overlooked, tool to help investment advisors accomplish these tasks is to create and optimize their Google Business […]
Branding Your RIA Firm: Why It Matters Now More Than Ever
If you are starting a new Registered Investment Advisor (RIA) firm, you probably already know that meeting the numerous compliance and legal requirements can take a substantial amount of time and energy. On average, a new firm spends between 6 to 12 weeks navigating the approval process. What most new RIAs don’t focus on during […]