We Provide An Approach
Investment Advisors Appreciate
When John Shields founded Advisor Guidance in 2006, he wanted to create a registration and compliance firm that embodied the high-touch, relationship-driven model he’d come to appreciate over his 30+ years of working in the investment industry.
At the time, John could have scaled the business using a software-as-a-service model, but he genuinely believes in the importance of providing a more personalized, hands-on experience. This is especially true when it comes to dealing with regulatory compliance matters.
Over the years, Advisor Guidance has grown organically, one client relationship at a time. Along the way, we have carved a niche by working alongside small to mid-size RIA firms who value our commitment to offering them the knowledge and support they need to launch, grow, and maintain their RIA firm with confidence.
As a compliance-first firm, our mission is to help our clients take the guesswork out of their regulatory responsibilities so they can do what they do best; take care of their clients.
"Our goal is to treat our clients with the same exceptional service that our investment management clients extend to their clients."
John Shields, President & Founder
Love the Work.
We know that when our work is fueled by passion and pride, excellence follows.
Think Proactively.
We do our best to take the initiative and find solutions before being asked.
Our Values in Action
Our commitment to delivering an exceptional client experience is driven by our four pillars of service.
Be Approachable.
We believe that being open and easy to talk to is the key to fostering long term relationships.
Never Stop Learning.
We are curious and embrace every opportunity to learn and improve.
Experience You Can Count On.
The Advisor Guidance team is composed of investment industry professionals who’ve held senior management positions at some of the most respected financial institutions in the country.
John Shields
President & Founder

John Shields
President & Founder
John has over 44 years of asset management industry experience, with an emphasis on regulatory compliance issues. John’s regulatory compliance background includes 13 years of public accounting experience at Deloitte’s New York practice office and heading the investment management consulting practice of Navigant Consulting, a leading international forensic and litigation support consulting firm, during the implementation timeframe of Rules 206(4)-7 of the Investment Advisers Act and 38a-1 of the Investment Company Act which have imposed significant compliance requirements on the Investment Advisor and Investment Company industries. John’s experience includes CEO roles at two mutual fund complexes, and he led MetLife’s mutual fund distribution company. John also served as CEO of Registered Investment Advisor firms serving the needs of retail, institutional, and investment company clients.
John currently serves on the Board of a mutual fund complex, and three technology companies.
Sam Carter
Director of Registration Services

Sam Carter
Director of Registration Services
Sam has a background in securities law, including roles as in-house counsel and senior compliance officer at an institutional broker-dealer, and as the director of examinations and licensing for a state securities agency. Prior to working in the securities industry, Sam was an international tax and M&A attorney at PricewaterhouseCoopers LLP.
In his current role at Advisor Guidance, Sam is responsible for assisting new Registered Investment Advisers with SEC or state filings, as well as helping them to develop their initial compliance and regulatory processes.
Chris Carragher
Marketing Director

Chris Carragher
Marketing Director
As a marketing strategist, content creator, and brand builder, Mr. Carragher helps Advisor Guidance connect with our community of registered investment advisers (RIAs).
Over the years Chris’s thoughts, words, and actions have contributed to the success of consumer brands, software companies, advertising agencies, universities, NGOs, and non-profit organizations.
While honing his skills, Chris has received numerous awards for his work and was named one of the 50 Most Influential Male Writers on Twitter in 2013. Most recently, Chris presented NASA with the findings of a research project he conducted in partnership with the American Industrial Hygiene Association (AIHA).
In his current position at Advisor Guidance, Mr. Carragher is responsible for growing and supporting our national network of Registered Investment Advisors (RIAs).
Chris Protzmann
Creative Director

Chris Protzmann
Creative Director
Chris Protzmann is the Creative Director and founder behind our studio’s web and brand strategy. With a background in New Media from the University of Maine and over a decade of experience in design and development, Chris has led hundreds of website and branding projects across a wide range of industries. His work blends creative direction with technical execution—bringing together custom WordPress development, visual design, and strategic thinking. Chris brings a sharp eye for detail, a collaborative approach, and a deep understanding of how to build brands that connect and convert.

Peter Guarino
Managing Director

Peter Guarino
Managing Director

Kylie Shields
Content Creation / Videography

Kylie Shields
Content Creation / Videography
Work With Us 
We are always on the lookout for experienced compliance experts who are focused on catering to the unique needs of RIAs and financial advisors.
Advisor Guidance is seeking a part-time Investment Advisor Compliance Consultant to join our firm! The ideal candidate will be responsible for assisting Registered Investment Advisor (RIA) firms manage a variety of registration and regulatory compliance-related tasks, such as drafting and amending regulatory disclosure documents, analyzing compliance programs, reviewing advertisements, and conducting compliance reviews. As a high-touch, professional services firm, we’re looking for someone who is motivated, detail-oriented, and passionate about delivering high-quality services to our clients.
What you’ll do:
- Work with a specified group of RIA firms to provide initial registration and ongoing compliance support.
- Actively respond to emails and phone inquiries pertaining to client matters.
- Customize regulatory filings and review existing firm regulatory and compliance program documents.
- Assist RIA clients with appropriate responses to, or liaise directly with, state and federal securities regulatory agencies.
- Contribute high-quality client content for our firm’s ongoing marketing initiatives.
- Collaborate with our sales representatives by participating in pre-sales prospect phone calls.
Who we’re looking for:
- Law degree or professional financial industry (e.g., CFA, CFP) and/or equivalent compliance experience, preferably with the U.S. Securities and Exchange Commission (SEC) or a state securities regulatory agency, or as a compliance officer with an SEC RIA firm for 5+ years.
- Knowledge and understanding of the Investment Advisers Act of 1940, Investment Company Act, Securities Exchange Act, and various state securities acts and rules, and other federal regulations affecting investment advisors.
- Ability to effectively analyze, solve, and communicate to clients complex compliance related issues.
- Excellent interpersonal skills, with the ability to manage relationships with clients, colleagues, and stakeholders at all levels.
- Demonstrated ability to work effectively within a client service-oriented, collaborative environment.
- Proficient in Microsoft Office Suite (Excel, Word, PowerPoint, & Outlook), working knowledge around FINRA CRD and IARD systems, and experience with CRM tools.
About us:
Advisor Guidance is a privately-owned, boutique registration, compliance, and brand development firm that specializes in helping small to midsize registered investment advisors (RIAs) overcome the challenges associated with launching and maintaining a fee-based advisory firm. Since 2010, our compliance-first approach has helped thousands of advisors successfully navigate their regulatory responsibilities and enabled them to run their firm with confidence. To learn more about us, please visit www.AdvisorGuidance.com.
Apply Now

We Are An RIA
Compliance-First
Firm.
Whether you’re registering a new advisory firm, updating your ADV, or launching a marketing campaign, our team speaks the language of compliance. We work diligently to ensure your RIA remains aligned with state and SEC regulations, including the Investment Advisers Act of 1940.