Can You Use AI to Write Your RIA’s Marketing Content?
Can You Use AI to Write RIA Marketing Content? Yes, but the SEC Marketing Rule doesn’t care whether a human or an AI tool drafted your content — it cares whether the content is fair, balanced, and substantiated. If your firm is using ChatGPT, Claude, or any other AI tool to draft blog posts, social captions, or client-facing materials, that content is subject to the exact same review, approval, and recordkeeping requirements as anything written in-house. The tool changes. The compliance obligation doesn’t.